In Tuesday’s lecture we started a new unit ‘Design for Digital Media Environments’.
We looked at Marshall McLuhan’s work. He was a philosopher of communication theory and a public intellectual. We mainly studied his theory ‘the medium is the message’ which means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
McLuhan also had a theory of hot and cool media. I came across this video from 1965 whilst researching him and found it extremely helpful to understand his theory.
From the research I conducted, I learnt that McLuhan used the term “hot media” with media that is associated with the eye, rather than the ear. Film and Radio fall into this category as it requires little participation from the user.
The term “cool media” was used with media with the ear. Lower definition and higher participation from the user unlike “hot media”. Television is an example of “cool media” as it requires high participation from the user.
In my next post I will be discussing Wiki pages and Lawrence Lessig.